Deutsch Intern

Prof. Dr. Roland Deutsch

Head of Chair

Prof. Dr. Roland Deutsch

Lehrstuhl für Psychologie II
Röntgenring 10
97070 Würzburg
Room: 212

Sprechstunde: Dienstag, 12:00h - 13:00h

Anmeldung per Email bis Dienstag 10:00h.

  • Since 2016: Chair in psychology at the Universität Würzburg
  • 2010-2016: Professur of social psychology, TU Dresden
  • 2009-2010: Stand in chair in social psychology, Universität Jena
  • 2006-2009: Research associate (postdoc), Universität Würzburg
  • 2004-2006: Postdoc, The Ohio State University
  • 2003: Doctoral graduation, Universität Würzburg
  • 1999-2004: Research associate (pre-doc), Universität Würzburg
  • 1992-1998: Studies in psychology (Diplom) Universität Würzburg

Membership in university committees
  • 2018 - 2022: Deputy representative for anti-discrimination measures, faculty of human sciences, Universität Würzburg
  • Since 2017: Faculty board of the faculty of human sciences, Universität Würzburg
  • Since 2016: Head of studies in psychology, Universität Würzburg
  • 2016 - 2018; 2022 - present: Head of the institute of psychology, Universität Würzburg
Membership in scientific committees
  • 2014 - 2015: Reviewing board member (psychology), DFG (German Research Foundation)
  • 2012 - 2014: Executive board member, Deutsche Gesellschaft für Psychologie (German Society for Psychological Science)



Deutsch, R., Ebert, J., Barth, M., & Roth, J. (in press). Biased perception of distributions: Anchoring, interpolation and smoothing as potential causes. Cognition.

Rinn, R., Krishna, A., & Deutsch, R. (2023). The psychology of income wealth threshold estimations: A registered report. British Journal of Social Psychology62(1), 630-650.

Rinn, R., Ludwig, J., Fassler, P., & Deutsch, R. (2022). Cues of wealth and the subjective perception of rich people. Current Psychology, 1-16.

Körner, A., & Deutsch, R. (2022).  Deontology and utilitarianism in real life: A set of moral dilemmas based on historic events. Personality and Social Psychology Bulletin. 

Deutsch, R. (2022). Biologische und psychologische Grundlagen unseres Verhaltens gegenüber anderen. In Vom richtigen Umgang mit den „Anderen" (pp. 225-256). Ergon-Verlag.

Strack, F., Deutsch, R., & Abraham, B. (2021). Putting the pieces together: Self-control as a complex interaction of psychological processes. Behavioral and Brain Sciences, 44.

Deutsch, R. & Roth, J. (2021). Social Cognition. In W. Stroebe & M. Hewstone (Eds.), An Introduction to Social Psychology (7th ed.) (pp. 120-160). Wiley.

Körner, A., Deutsch, R., & Gawronski, B. (2020). Using the CNI  model to investigate individual differences in moral dilemma judgments Personality and Social Psychology Bulletin, 46, 1392-1407.

Deutsch, R., & Strack, F. (2020). Changing behavior using the reflective-impulsive model. In M. S Hagger, L. D. Cameron, K. Hamilton, N. Hankonen, & T. Lintunen (Eds.) Handbook of behavior change (pp. 164-177). New York, NY: Cambridge University Press.

Körner, A., Moritz, S., & Deutsch, R. (2019). Dissecting dispositionality: Distance increases stability of attribution. Social Psychological and Personality Science. DOI: 10.1177/1948550619877856

Körner, A., Joffe, S., & Deutsch, R. (2019).  When skeptical, stick with the norm: Low dilemma plausibility increases deontological moral judgments. Journal of Experimental Social Psychology, 84. https://doi.org/10.1016/j.jesp.2019.103834

Heitmann, C., & Deutsch, R. (2019). Post-conflict speeding: Evidence of sequential effects in motivational conflicts. Journal of Experimental Psychology: Learning, Memory, and Cognition, 45(3), 452-469. doi:http://dx.doi.org/10.1037/xlm0000585 

Roth, J., Deutsch, R., & Sherman, J. W. (2018). Automatic antecedents of discrimination. European Psychologist.  DOI: 10.1027/1016-9040/a000321

Deutsch, R., Gawronski, B., & Hofmann, W. (Eds). (2017). Reflective and impulsive determinants of human behavior. New York, NY: Psychology Press.

Deutsch, R., Gawronski, B., & Hofmann, W. (2017). Associative and propositional processes from the perspective of the reflective-impulsive model. In: R. Deutsch, B. Gawronski, & W. Hofmann (Eds). Reflective and impulsive determinants of human behavior (pp. 51-68). New York, NY: Psychology Press.

Deutsch, R.,Gawronski, B., & Hofmann, W. (2017). Reflection and impulse: A framwork for basic research and applied science. In: R. Deutsch, B. Gawronski, & W. Hofmann (Eds). Reflective and impulsive determinants of human behavior (pp. 1-15). New York, NY: Psychology Press.

Domachowska, I., Heitmann, C., Deutsch, R.,Goschke, T., Scherbaum, S., & Bolte, A. (2016). Approach-motivated positive affect reduces breadth of attention: Registered replication report of Gable and Harmon-Jones (2008) Journal of Experimental Social Psychology, 67, 50-56.

Ulrich, R., Erdfelder, E., Deutsch, R.,Strauß, B., Brüggemann, A., Hannover, B., … Rief, W. (2016). Inflation von falsch-positiven Befunden in der psychologischen Forschung. Psychologische Rundschau, 67, 163–174.

Krishna, A., Deutsch, R., & Strack, F. (2016). Zwei-Prozess/System-Modelle der sozialen Informationsverarbeitung. In D. Frey & H.-W. Bierhoff (Eds.), Enzyklopädie der Psychologie: Bereich Sozialpsychologie. Hogrefe: Göttingen.

Krishna, A., Deutsch, R., & Strack, F. (2015). Models of Duality. In R. Scott & S. Kosslyn (Eds.), Emerging Trends in the Social and Behavioral Sciences: An Interdisciplinary, Searchable, and Linkable Resource. 1–14.

Eder, A. B., & Deutsch, R.(2015). Watch the target! Effects in the affective misattribution procedure become weaker (but not eliminated) when participants are motivated to provide accurate responses to the target. Frontiers in Psychology, 6: 1442.doi.org/10.7910/DVN/J8IWJC

Deutsch, R., Smith, K., Kordts-Freudinger, R., & Reichardt, R. (2015). How absent negativity relates to affect and motivation: An integrative relief model. Frontiers in Psychology6:152. doi: 10.3389/fpsyg.2015.00152

Strack, F., & Deutsch, R.(2015). The duality of everyday life: Dual-process and dual-system models in social psychology. In P. Shaver & M. Mikulincer (Eds.), APA Handbook of Personality and Social Psychology, (pp. 891-927).Washington, DC: American Psychological Association.

Deutsch, R.(2015). Duality models in social psychology. In B. Gawronski, & G. V. Bodenhausen (Eds.), Theory and explanation in social psychology, (pp. 132-156). New York, NY: Guilford Press.

Strack, F. & Deutsch, R.(2014). The Reflective Impulsive Model. In J. W. Sherman, B. Gawronski, & Y. Trope (Eds.), Dual-process theories of the social mind,(pp. 92-104). New York, NY: Guilford Press.

Krieglmeyer, R. & Deutsch, R.(2013). Approach does not equal approach: Angry facial expressions evoke approach only when it serves aggression. Social Psychological and Personality Science, 4,607-614.

Krieglmeyer, R., De Houwer, J., & Deutsch, R. (2013). On the nature of automatically triggered approach-avoidance behavior. Emotion Review,5,280-284.

Herbert, C., Deutsch, R., Platte, P., & Pauli, P. (2013). No fear, no panic: Probing negation as a means for emotion regulation. Social Cognitive and Affective Neuroscience8, 654-661.

Topolinski, S. & Deutsch, R.(2013). Phasic affective modulation of semantic priming. Journal of Experimental Psychology: Learning, Memory, and Cognition, 39, 414-436.

Topolinski, S. & Deutsch, R.(2012). Phasic affective modulation of creativity. Experimental Psychology, 59, 302-310.

Herbert, C., Deutsch, R., Sütterlin, S., Kübler, A., & Pauli, P. (2011). Negation as a means for emotion regulation? Startle reflex modulation during processing of negated emotional words. Cognitive, Affective, and Behavioral Neuroscience, 11, 199-206.

Krieglmeyer, R., De Houwer, J., & Deutsch, R.(2011). How farsighted are behavioral tendencies of approach and avoidance? The effect of stimulus valence on immediate versus ultimate distance change. Journal of Experimental Social Psychology,47, 622-627.

Gawronski, B., Deutsch, R.,& Banse, R. (2011). Response interference tasks as indirect measures of automatic associations. In K. C. Klauer, A. Voss, & C. Stahl (Eds.), Cognitive methods in social psychology(pp. 78-123). New York: Guilford Press.

Strack, F., & Deutsch, R.(2011). A theory of impulse and reflection. In P. A. M. Van Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), Handbook of Theories of Social Psychology(pp. 97-117). London: Sage.

Gawronski, B., Cunningham, W. A., LeBel, E. P., & Deutsch, R. (2010). Attentional influences on affective priming: Does categorization influence spontaneous evaluations of multiply categorizable objects? Cognition and Emotion, 24, 1008-1025

Krieglmeyer, R., & Deutsch, R.(2010). Comparing measures of approach-avoidance behavior: The manikin task vs. two versions of the joystick task. Cognition and Emotion, 24, 810-828.

Krieglmeyer, R., Deutsch, R.,De Houwer, J., & De Raedt, R. (2010). Being moved: Valence activates approach-avoidance behavior independently of evaluation and approach-avoidance intentions. Psychological Science, 21, 607-613.

Hofmann, W., Deutsch, R.,Lancaster, K., & Banaji, M. R. (2010). Cooling the heat of temptation: Mental self-control and the automatic evaluation of tempting stimuli. European Journal of Social Psychology, 40, 17-25.

Deutsch, R.,& Strack, F. (2010). Building blocks of social behavior: Reflective and impulsive processes. In B. Gawronski & B. K. Payne (Eds.), Handbook of Implicit Social Cognition(pp. 62-79). Guilford: New York.

Deutsch, R.,Kordts-Freudinger, R.,Gawronski, B., & Strack, F.  (2009). Fast and fragile: A new look at the automaticity of negation processing. Experimental Psychology, 56,434–446.

Hoefling, A., Likowski, K., Deutsch, R., Haefner, M., Seibt, B, Weyers, P., & Strack, F. (2009). When hunger finds no fault with moldy corn: Food deprivation moderates facial reactions towards disgusting food. Emotion, 9,50-58.

Deutsch, R., & Gawronski, B. (2009). When the method makes a difference: Antagonistic effects on "automatic evaluations” as a function of task characteristics of the measure. Journal of Experimental Social Psychology, 45, 101-114.

Strack, F., &Deutsch, R. (2009). Intuition.In F. Strack & J. Förster (Eds.), Social cognition: The basis of human interaction(pp. 179-197).Philadelphia: Psychology Press.

Wiers, R.W., Havermans, R., Deutsch, R., & Stacy, A. (2008). A mismatch with dual process models of addiction rooted in psychology. Behavioral and Brain Sciences, 31, 460.

Deutsch, R., & Fazio, R. F. (2008). How subtyping shapes perception: Predictable exceptions to the rule reduce attention to stereotype-associated dimensions. Journal of Experimental Social Psychology, 44, 1020-1034.

Gawronski, B., Deutsch, R., LeBel, E., & Peters, K. (2008). Response interference as a mechanism underlying implicit measures: Some traps and gaps in the assessment of mental associations with experimental paradigms. European Journal of Psychological Assessment, 24, 218-228.

Gawronski, B., Deutsch, R., Mbirkou, S., Seibt, B., & Strack, F. (2008). When "Just say no” is not enough: Affirmation vs. negation training and the reduction of automatic stereotype activation. Journal of Experimental Social Psychology, 44, 370-377.

Hofmann, W., Strack, F., & Deutsch, R.(2008). Free to Buy? Explaining self-control and impulse in consumer behavior. Journal of Consumer Psychology, 18, 22-26.

Strack, F. & Deutsch, R., & Krieglmeyer, R. (2008). The two horses of behavior. In E. Morsella, J. A. Bargh, &  P. M. Gollwitzer (Eds.), The Psychology of Action(pp. 104-117), Volume 2. Oxford University Press: New York.

Seibt, B., Häfner, M., & Deutsch, R.(2007). Prepared to eat: How immediate affective and motivational responses to food cues are influenced by food deprivation. European Journal of Social Psychology, 37, 359-379.

Deutsch, R., & Strack, F. (2007). Variants of judgment and decision-making: A dual-system analysis. In H. Plessner, C. Betsch, & T. Betsch (Eds.), A new look on intuition in judgment and decision making(pp 39-53). Mahwah, NJ: Lawrence Erlbaum.

Strack, F., &Deutsch, R. (2007). The role of impulse in social behavior. In E.T. Higgins & A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles(pp. 408-431). Guilford: NewYork.

Deutsch, R., & Strack, F. (2006). Duality-models in social psychology: Response to commentaries. Psychological Inquiry, 17, 265-268. 

Deutsch, R., & Strack, F. (2006). Duality-models in social psychology: From opposing processes to interacting systems. Psychological Inquiry, 17, 166-172.

Deutsch, R., Gawronski, B., & Strack, F. (2006). At the boundaries of automaticity: Negation as reflective operation. Journal of Personality and Social Psychology, 91, 385-405.

Strack, F., Werth, L., & Deutsch, R.(2006). Reflective and impulsive determinants of consumer behavior. Journal of Consumer Psychology, 16, 205-216.

Höfling, A., Strack, F., & Deutsch, R.(2006). Reflektive und impulsive Determinanten sozialen Verhaltens. In E. H. Witte (Ed.) Evolutionäre Sozialpsychologie und automatische Prozesse. Lengerich, Germany: Pabst.

Deutsch, R.& Strack, F. (2006). Impulsive and reflective determinants of addictive behavior. In R. W. Wiers & A. W. Stacy (Eds.), Handbook of implicit cognition and addiction(pp. 45-57). Thousand Oaks, CA: Sage.

Gawronski, B., Deutsch, R., & Seidel, O. (2005). Contextual influences on implicit evaluation: A test of additive versus contrastive effects of evaluative context stimuli in affective priming. Personality and Social Psychology Bulletin, 31, 1226-1236.

Gawronski, B., Deutsch, R., & Strack, F. (2005). Approach/avoidance and the encoding of affective stimuli: Congruency and incongruency effects. Social Cognition, 23, 182-203.

Strack, F. & Deutsch, R.(2004). Reflective and impulsive determinants of social behavior. Personality and Social Psychology Review, 8, 220-247.

Strack, F. & Deutsch, R.(2005). Reflection and impulse as determinants of "conscious” and "unconscious” motivation. In J. P. Forgas, K. D. Williams, & W. von Hippel (Eds.), Sydney symposium of social psychology: Social motivation: Conscious and unconscious processes, (pp. 91-112). New York: Psychology Press.

Strack, F. & Deutsch, R.(2003). The two sides of social behavior: Modern classics and overlooked gems in the interplay of automatic and controlled processes. Psychological Inquiry, 14, 207-213.

Strack, F. & Deutsch, R.(2002). Urteilsheuristiken. In D. Frey & M. Irle (Eds.), Theorien der Sozialpsycholoie. Band III: Motivations- und Informationsverarbeitungstheorien(pp. 352-384). Bern: Huber.

Deutsch, R.(2001). Wann weniger mehr ist. Wirtschaftspsychologie, 3, 185-186.

Deutsch, R.(2001). Der kurzsichtige Bauch. Wirtschaftspsychologie, 3, 187-188.

Hoffmann, J., Stock, A., & Deutsch, R. (1996). The Würzburg School. In J. Hoffmann & A. Sebald (Eds.), Cognitive Psychology in Europe(pp. 147-172). Lengerich: Pabst Science Publishers.

  • Psychology of social inequality
  • Motivational conflicts
  • Indirect measurement