Deutsch Intern
Department of Psychology II - Social psychology

Prof. Dr. Roland Deutsch

Head of Chair

Prof. Dr. Roland Deutsch

Lehrstuhl für Psychologie II
Röntgenring 10
97070 Würzburg
Room: 212

Sprechstunde: Dienstag, 13:00h - 14:00h

Aufgrund der Corona-Pandemie nur per Online-Meeting. Anmeldung und Zugngsinformation per Email. 

  • Since 2016: Chair in psychology at the Universität Würzburg
  • 2010-2016: Professur of social psychology, TU Dresden
  • 2009-2010: Stand in chair in social psychology, Universität Jena
  • 2006-2009: Research associate (postdoc), Universität Würzburg
  • 2004-2006: Postdoc, The Ohio State University
  • 2003: Doctoral graduation, Universität Würzburg
  • 1999-2004: Research associate (pre-doc), Universität Würzburg
  • 1992-1998: Studies in psychology (Diplom) Universität Würzburg

Membership in university committees
  • Since 2018: Deputy representative for anti-discrimination measures, faculty of human sciences, Universität Würzburg
  • Since 2017: Faculty board of the faculty of human sciences, Universität Würzburg
  • Since 2016: Head of studies in psychology, Universität Würzburg
  • 2016 - 2018: Head of the institute of psychology, Universität Würzburg
Membership in scientific committees
  • 2014 - 2015: Reviewing board member (psychology), DFG (German Research Foundation)
  • 2012 - 2014: Executive board member, Deutsche Gesellschaft für Psychologie (German Society for Psychological Science)



Körner, A., Deutsch, R., & Gawronski, B. (in press). Using the CNI  model to investigate individual differences in moral dilemma judgments Personality and Social Psychology Bulletin.

Deutsch, R. & Roth, J. (in press). Social Cognition. In W. Stroebe & M. Hewstone (Eds.), An Introduction to Social Psychology (7th ed.). Wiley.

Deutsch, R., & Strack, F. (in press). Changing behavior using the reflective-impulsive model. In M. S Hagger, L. D. Cameron, K. Hamilton, N. Hankonen, & T. Lintunen. Handbook of behavior change. New York, NY: Cambridge University Press.

Körner, A., Moritz, S., & Deutsch, R. (2019). Dissecting dispositionality: Distance increases stability of attribution. Social Psychological and Personality Science. DOI: 10.1177/1948550619877856

Körner, A., Joffe, S., & Deutsch, R. (2019).  When skeptical, stick with the norm: Low dilemma plausibility increases deontological moral judgments. Journal of Experimental Social Psychology, 84. doi.org/10.1016/j.jesp.2019.103834

Heitmann, C., & Deutsch, R. (2019). Post-conflict speeding: Evidence of sequential effects in motivational conflicts. Journal of Experimental Psychology: Learning, Memory, and Cognition, 45(3), 452-469. doi:http://dx.doi.org/10.1037/xlm0000585 

Roth, J., Deutsch, R., & Sherman, J. W. (2018). Automatic antecedents of discrimination. European Psychologist.  DOI: 10.1027/1016-9040/a000321

Deutsch, R., Gawronski, B., & Hofmann, W. (Eds). (2017). Reflective and impulsive determinants of human behavior. New York, NY: Psychology Press.

Deutsch, R., Gawronski, B., & Hofmann, W. (2017). Associative and propositional processes from the perspective of the reflective-impulsive model. In: R. Deutsch, B. Gawronski, & W. Hofmann (Eds). Reflective and impulsive determinants of human behavior (pp. 51-68). New York, NY: Psychology Press.

Deutsch, R.,Gawronski, B., & Hofmann, W. (2017). Reflection and impulse: A framwork for basic research and applied science. In: R. Deutsch, B. Gawronski, & W. Hofmann (Eds). Reflective and impulsive determinants of human behavior (pp. 1-15). New York, NY: Psychology Press.

Domachowska, I., Heitmann, C., Deutsch, R.,Goschke, T., Scherbaum, S., & Bolte, A. (2016). Approach-motivated positive affect reduces breadth of attention: Registered replication report of Gable and Harmon-Jones (2008) Journal of Experimental Social Psychology, 67, 50-56.

Ulrich, R., Erdfelder, E., Deutsch, R.,Strauß, B., Brüggemann, A., Hannover, B., … Rief, W. (2016). Inflation von falsch-positiven Befunden in der psychologischen Forschung. Psychologische Rundschau, 67, 163–174.

Eder, A. B., & Deutsch, R.(2015). Watch the target! Effects in the affective misattribution procedure become weaker (but not eliminated) when participants are motivated to provide accurate responses to the target. Frontiers in Psychology, 6: 1442.doi.org/10.7910/DVN/J8IWJC

Deutsch, R., Smith, K., Kordts-Freudinger, R., & Reichardt, R. (2015). How absent negativity relates to affect and motivation: An integrative relief model. Frontiers in Psychology6:152. doi: 10.3389/fpsyg.2015.00152

Strack, F., & Deutsch, R.(2015). The duality of everyday life: Dual-process and dual-system models in social psychology. In P. Shaver & M. Mikulincer (Eds.), APA Handbook of Personality and Social Psychology, (pp. 891-927).Washington, DC: American Psychological Association.

Deutsch, R.(2015). Duality models in social psychology. In B. Gawronski, & G. V. Bodenhausen (Eds.), Theory and explanation in social psychology, (pp. 132-156). New York, NY: Guilford Press.

Strack, F. & Deutsch, R.(2014). The Reflective Impulsive Model. In J. W. Sherman, B. Gawronski, & Y. Trope (Eds.), Dual-process theories of the social mind,(pp. 92-104). New York, NY: Guilford Press.

Krieglmeyer, R. & Deutsch, R.(2013). Approach does not equal approach: Angry facial expressions evoke approach only when it serves aggression. Social Psychological and Personality Science, 4,607-614.

Krieglmeyer, R., De Houwer, J., & Deutsch, R. (2013). On the nature of automatically triggered approach-avoidance behavior. Emotion Review,5,280-284.

Herbert, C., Deutsch, R., Platte, P., & Pauli, P. (2013). No fear, no panic: Probing negation as a means for emotion regulation. Social Cognitive and Affective Neuroscience8, 654-661.

Topolinski, S. & Deutsch, R.(2013). Phasic affective modulation of semantic priming. Journal of Experimental Psychology: Learning, Memory, and Cognition, 39, 414-436.

Topolinski, S. & Deutsch, R.(2012). Phasic affective modulation of creativity. Experimental Psychology, 59, 302-310.

Herbert, C., Deutsch, R., Sütterlin, S., Kübler, A., & Pauli, P. (2011). Negation as a means for emotion regulation? Startle reflex modulation during processing of negated emotional words. Cognitive, Affective, and Behavioral Neuroscience, 11, 199-206.

Krieglmeyer, R., De Houwer, J., & Deutsch, R.(2011). How farsighted are behavioral tendencies of approach and avoidance? The effect of stimulus valence on immediate versus ultimate distance change. Journal of Experimental Social Psychology,47, 622-627.

Gawronski, B., Deutsch, R.,& Banse, R. (2011). Response interference tasks as indirect measures of automatic associations. In K. C. Klauer, A. Voss, & C. Stahl (Eds.), Cognitive methods in social psychology(pp. 78-123). New York: Guilford Press.

Strack, F., & Deutsch, R.(2011). A theory of impulse and reflection. In P. A. M. Van Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), Handbook of Theories of Social Psychology(pp. 97-117). London: Sage.

Gawronski, B., Cunningham, W. A., LeBel, E. P., & Deutsch, R. (2010). Attentional influences on affective priming: Does categorization influence spontaneous evaluations of multiply categorizable objects? Cognition and Emotion, 24, 1008-1025

Krieglmeyer, R., & Deutsch, R.(2010). Comparing measures of approach-avoidance behavior: The manikin task vs. two versions of the joystick task. Cognition and Emotion, 24, 810-828.

Krieglmeyer, R., Deutsch, R.,De Houwer, J., & De Raedt, R. (2010). Being moved: Valence activates approach-avoidance behavior independently of evaluation and approach-avoidance intentions. Psychological Science, 21, 607-613.

Hofmann, W., Deutsch, R.,Lancaster, K., & Banaji, M. R. (2010). Cooling the heat of temptation: Mental self-control and the automatic evaluation of tempting stimuli. European Journal of Social Psychology, 40, 17-25.

Deutsch, R.,& Strack, F. (2010). Building blocks of social behavior: Reflective and impulsive processes. In B. Gawronski & B. K. Payne (Eds.), Handbook of Implicit Social Cognition(pp. 62-79). Guilford: New York.

Deutsch, R.,Kordts-Freudinger, R.,Gawronski, B., & Strack, F.  (2009). Fast and fragile: A new look at the automaticity of negation processing. Experimental Psychology, 56,434–446.

Hoefling, A., Likowski, K., Deutsch, R., Haefner, M., Seibt, B, Weyers, P., & Strack, F. (2009). When hunger finds no fault with moldy corn: Food deprivation moderates facial reactions towards disgusting food. Emotion, 9,50-58.

Deutsch, R., & Gawronski, B. (2009). When the method makes a difference: Antagonistic effects on "automatic evaluations” as a function of task characteristics of the measure. Journal of Experimental Social Psychology, 45, 101-114.

Strack, F., &Deutsch, R. (2009). Intuition.In F. Strack & J. Förster (Eds.), Social cognition: The basis of human interaction(pp. 179-197).Philadelphia: Psychology Press.

Wiers, R.W., Havermans, R., Deutsch, R., & Stacy, A. (2008). A mismatch with dual process models of addiction rooted in psychology. Behavioral and Brain Sciences, 31, 460.

Deutsch, R., & Fazio, R. F. (2008). How subtyping shapes perception: Predictable exceptions to the rule reduce attention to stereotype-associated dimensions. Journal of Experimental Social Psychology, 44, 1020-1034.

Gawronski, B., Deutsch, R., LeBel, E., & Peters, K. (2008). Response interference as a mechanism underlying implicit measures: Some traps and gaps in the assessment of mental associations with experimental paradigms. European Journal of Psychological Assessment, 24, 218-228.

Gawronski, B., Deutsch, R., Mbirkou, S., Seibt, B., & Strack, F. (2008). When "Just say no” is not enough: Affirmation vs. negation training and the reduction of automatic stereotype activation. Journal of Experimental Social Psychology, 44, 370-377.

Hofmann, W., Strack, F., & Deutsch, R.(2008). Free to Buy? Explaining self-control and impulse in consumer behavior. Journal of Consumer Psychology, 18, 22-26.

Strack, F. & Deutsch, R., & Krieglmeyer, R. (2008). The two horses of behavior. In E. Morsella, J. A. Bargh, &  P. M. Gollwitzer (Eds.), The Psychology of Action(pp. 104-117), Volume 2. Oxford University Press: New York.

Seibt, B., Häfner, M., & Deutsch, R.(2007). Prepared to eat: How immediate affective and motivational responses to food cues are influenced by food deprivation. European Journal of Social Psychology, 37, 359-379.

Deutsch, R., & Strack, F. (2007). Variants of judgment and decision-making: A dual-system analysis. In H. Plessner, C. Betsch, & T. Betsch (Eds.), A new look on intuition in judgment and decision making(pp 39-53). Mahwah, NJ: Lawrence Erlbaum.

Strack, F., &Deutsch, R. (2007). The role of impulse in social behavior. In E.T. Higgins & A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles(pp. 408-431). Guilford: NewYork.

Deutsch, R., & Strack, F. (2006). Duality-models in social psychology: Response to commentaries. Psychological Inquiry, 17, 265-268. 

Deutsch, R., & Strack, F. (2006). Duality-models in social psychology: From opposing processes to interacting systems. Psychological Inquiry, 17, 166-172.

Deutsch, R., Gawronski, B., & Strack, F. (2006). At the boundaries of automaticity: Negation as reflective operation. Journal of Personality and Social Psychology, 91, 385-405.

Strack, F., Werth, L., & Deutsch, R.(2006). Reflective and impulsive determinants of consumer behavior. Journal of Consumer Psychology, 16, 205-216.

Höfling, A., Strack, F., & Deutsch, R.(2006). Reflektive und impulsive Determinanten sozialen Verhaltens. In E. H. Witte (Ed.) Evolutionäre Sozialpsychologie und automatische Prozesse. Lengerich, Germany: Pabst.

Deutsch, R.& Strack, F. (2006). Impulsive and reflective determinants of addictive behavior. In R. W. Wiers & A. W. Stacy (Eds.), Handbook of implicit cognition and addiction(pp. 45-57). Thousand Oaks, CA: Sage.

Gawronski, B., Deutsch, R., & Seidel, O. (2005). Contextual influences on implicit evaluation: A test of additive versus contrastive effects of evaluative context stimuli in affective priming. Personality and Social Psychology Bulletin, 31, 1226-1236.

Gawronski, B., Deutsch, R., & Strack, F. (2005). Approach/avoidance and the encoding of affective stimuli: Congruency and incongruency effects. Social Cognition, 23, 182-203.

Strack, F. & Deutsch, R.(2004). Reflective and impulsive determinants of social behavior. Personality and Social Psychology Review, 8, 220-247.

Strack, F. & Deutsch, R.(2005). Reflection and impulse as determinants of "conscious” and "unconscious” motivation. In J. P. Forgas, K. D. Williams, & W. von Hippel (Eds.), Sydney symposium of social psychology: Social motivation: Conscious and unconscious processes, (pp. 91-112). New York: Psychology Press.

Strack, F. & Deutsch, R.(2003). The two sides of social behavior: Modern classics and overlooked gems in the interplay of automatic and controlled processes. Psychological Inquiry, 14, 207-213.

Strack, F. & Deutsch, R.(2002). Urteilsheuristiken. In D. Frey & M. Irle (Eds.), Theorien der Sozialpsycholoie. Band III: Motivations- und Informationsverarbeitungstheorien(pp. 352-384). Bern: Huber.

Deutsch, R.(2001). Wann weniger mehr ist. Wirtschaftspsychologie, 3, 185-186.

Deutsch, R.(2001). Der kurzsichtige Bauch. Wirtschaftspsychologie, 3, 187-188.

Hoffmann, J., Stock, A., & Deutsch, R. (1996). The Würzburg School. In J. Hoffmann & A. Sebald (Eds.), Cognitive Psychology in Europe(pp. 147-172). Lengerich: Pabst Science Publishers.

  • Psychology of social inequality
  • Motivational conflicts
  • Indirect measurement